Trust, those you deal with must be able to trust you to do what you say and to keep your promises. They must trust your ability to deliver.
Reliability, people need to be able to rely on you, that things will be what they expect
Yes, these two virtues are very similar, they are part of a package, that needs both elements.
In addition to the two virtues, you need to have a core concept. Much of that is being able to answer the question "What is your story?" You need to be able to answer what it is that you do in a way that has meaning.
Finally, you need to realize that the goal you are seeking is not painless or effort free. Reaching the so-called position of a category of one is not trite. If things don't change, you have not made the necessary commitment. If bonuses go to the top of an organization in a change initiative, before anything happens or before positive long-term results have been measured, you have already failed.
Assuming you want to be extraordinary and that you are willing to do the work, there is a book that tells you much of how to do it. It also addresses the two questions:
- Why you might need to make the effort.
- Why you instead of someone else.
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway (Paperback - Aug 24, 2009)
I should note that I enjoy reviewing books. Occasionally I get sent review copies of books that I really don't like or that don't speak to me. For example, The No Complaining Rule: Positive Ways to Deal with Negativity at Work by Jon Gordon really seemed too short to me.
But, it was just the right length for my boss to borrow and read it (she is sometimes pressed for time, already workign 70 hours a week and a daughter who is an elite skater). Amazingly, I actually kept it on my desk for a couple of months, in the vertical position, so that anyone walking in my office would be confronted by it. I'd say it reduced some complaining by 90% or better just by people reading the title every time they came in my office to complain.
The book really worked, just from people having to confront the title.